Spending habits of new residents, see how you can cash in!

If you don't think your business would benefit from marketing to new homeowners, think again! Numbers are based upon the Neighborhood Central survey conducted in October 2009 for new homeowners in Hamilton County, Indiana. Respondents estimated that in the first 12 months they spent:

● <$10,000 = 24% ● $10,001-$25,000 = 61%

● $25,001-$40,000 = 11% ● >$40,000 = 4%

New Services used:
Professional Services ● Attorney (12%) ● Accountant (9%) ● Dentist (36%) ● Doctor (32%) ● Hospital (22%) ● Optician (18%) ● Chiropractor (10%) Health & Beauty Services ● Beauty Salon (59%) ● Health Club (37%) Family Services ● Pet Services (33%) ● Day Care (37%) ● Travel (28%)	Contracting Services ● Painting (39%) ● Carpet Cleaning (47%) ● House Cleaning/Maid (36%) ● Chimney Cleaning (18%) ● Electrician (30%) ● Carpenter (32%) ● Handyman (48%) ● Driveway Sealing (22%) ● Plumber (38%) ● Mason (14%) Financial Services ● New Bank (34%) ● New Insurance (22%) ● Financial Planner (17%)	Miscellaneous Services ● Auto Repair (42%) ● Adult Education (22%) ● Water Systems (24%) ● Church (23%) Entertainment Services ● New Restaurants (93%) ● Internet Provider (31%) ● Video Rental Store (39%) Home-Related Services ● Landscaping/Lawn (44%) ● Pest Control (24%) ● Decorating Service (19%) ● Locksmith (18%) ● Sprinkler System (17%)
What Goods they purchased:
Home Improvement ● Hardware Supplies (77%) ● Paint/Wallpaper (79%) ● Picture Framing (44%) ● Drapes & Blinds (67%) ● Fireplace Accessories (27%) Automobiles ● Car (47%) Appliances/Electronics ● TV & Stereo (37%) ● Vacuum Cleaner (21%) ● Barbeque Grill (47%) ● Computer (31%) ● Major Appliance (65%) ● Small Appliance (78%) ● Air Conditioner/Fan (44%) ● Phone/Cell (48%)	Home Furnishings ● New Furniture (77%) ● Carpeting (42%) ● Other Flooring (46%) ● Lighting Fixtures (54%) ● Used Furniture (11%) Lawn & Garden ● Garden Equipment (74%) ● Garden Supplies (80%) ● Fence/Shed/Gazebo (41%) ● Patio Furniture (57%) Other ● Adult Clothing (69%) ● Jewelry (19%) ● Books (42%) ● Security Systems (16%) ● Pet Supplies (37%) ● Pool/Spa (7%) ● Gift Stores (26%)	Bed, Bath, Kitchen & Office ● Closet Organizer (34%) ● Bed & Bath Items (71%) ● Mattress/Futon (35%) ● Kitchenware (73%) ● Home Office Items (28%) Home Rem0deling ● Siding/Roof (26%) ● Bathroom Remodel (22%) ● Kitchen Remodel (25%) ● Addition/Deck/Patio (27%) ● Windows/Doors (19%) ● Garage Doors (20%) Children Items ● Kid's Clothing (49%) ● Baby Furniture (26%) ● Swing Set/Outdoor (27%) ● Bicycle, Skates, etc (32%)

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